ChargeNet

The Brief

To increase awareness and usage of the ChargeNet EV charging network by engaging both new and existing EV drivers, with a focus on the brand’s strengths: speed, reliability, and convenience.

The Strategy

We crafted a full-funnel digital campaign that combined paid and organic content to engage EV drivers at every stage of their journey. Messaging was tailored to highlight the everyday ease of using ChargeNet, while media targeting ensured we reached the right audiences across high-impact channels.

The ChargeNet Summer Campaign (Dec 1, 2024 – Mar 7, 2025) reinforced ChargeNet’s position as New Zealand’s leading EV charging network by highlighting speed, reliability, and convenience across digital and social platforms.

70,825

+69.5%

New Users

107,801

+50.5%

Website Sessions

1,476,365

(+233.6%)

Meta Ad Impressions

28,162

(+97.9%)

Google Ad Clicks

The Activity

Launched a series of Meta (Facebook/Instagram) and Google Ads
Delivered engaging organic social content across the summer period
Targeted key user segments including new EV adopters and regular commuters
Highlighted real-time benefits of the network: fast charging, nationwide coverage, and ease of use

How We Did It

Built a cross-platform digital media strategy focused on awareness and conversio
Delivered creative that showcased simplicity, speed, and reliability
Monitored performance in real time, optimising ad spend and creative for best results
Created a consistent narrative across paid and organic channels to reinforce brand trust