The Brief
The campaign successfully evolved Calocurb’s visual identity, creating a cohesive library of film-inspired imagery that elevated brand perception and aligned with its wellness-focused positioning.
The Strategy
To lead the creative direction and photography for Calocurb’s rebrand, with a focus on lifestyle and product imagery that communicates the feeling of fullness – visually supporting the new tagline: “Feel Full Faster.”
Calocurb
A bold rebrand campaign for Calocurb focused on confident, clutter-free storytelling, combining lifestyle and product imagery to visually reflect the brand’s new direction and tagline, “Feel Full Faster.”
The Activity
The entire shoot took place in our Christchurch studio, where we designed and directed a range of scenes that integrated product and lifestyle moments. Each setup was carefully styled to balance boldness with minimalism – heroing the product while evoking emotional cues of satisfaction and wellness.
How We Did It
-
Developed a clear creative vision aligned with Calocurb’s brand evolution
-
Art directed and executed a multi-scene studio shoot
-
Integrated subtle film texture to build visual warmth and authenticity
-
Delivered a versatile suite of brand assets for digital and social use
