The AgeHack
A single, high-impact content piece for wellness startup The Age Hack went viral, skyrocketing their Instagram presence and proving the power of strategic content in driving rapid brand growth.
3m +
Views
143,000+
Engagements
8,700+
Instagram Followers / 3 weeks
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The Brief
To build brand awareness and momentum for The Age Hack, a new wellness brand, by creating standout social content that resonates with a broad, health-conscious audience.
The Strategy
We focused on creating a single piece of thumb-stopping, shareable content that tapped into a universal wellness insight. The aim was to generate organic engagement and virality through emotional resonance and relevance.
The Activity
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Conceptualised and produced one hero content piece for Instagram
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Designed for maximum engagement through scroll-stopping visuals and relatable messaging
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Amplified organically through comments, shares, and algorithmic reach
How We Did It
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Leveraged insight-driven creative tailored for virality
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Applied high-impact storytelling and visual execution
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Capitalised on momentum with consistent brand messaging across replies and follow-up content
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Tracked performance to inform next steps in the brand’s growth strategy
