5 ways to ACTUALLY grow on social media

In today’s digital world, social media isn’t just about likes and followers, it’s a powerful tool for growing your business, reaching new customers, and building lasting relationships. But with algorithms changing and competition rising, how do you actually grow your presence in 2025?

Here are 5 strategies to help your business thrive on social media this year.

1. Focus on Shareable Content

It’s no longer just about public likes! Private shares are the new gold. Create content that your followers will want to send to friends, colleagues, or their own audience. Think: relatable posts, helpful tips, entertaining reels, or inspiring stories. 

Pro tip: Use polls, quizzes, and question stickers in stories to encourage interaction and sharing. 

2. Be Consistent Without Compromising Quality

Consistency is important for staying top-of-mind with your audience, but quality matters just as much. It’s better to post a few strong, well-thought-out pieces each week than overwhelm your followers with rushed content.

3. Use Short-Form Video to Boost Reach

Short videos like Instagram reels, TikToks, and YouTube shorts are still the best way to get in front of new eyes. The algorithms favour this type of content - especially when it keeps people watching to the end.

4. Engage With Your Audience Daily

   
   

Social media growth isn’t just about broadcasting - it’s about conversations. Reply to comments, DMs, and even engage with other pages in your niche. This signals to the platform that you’re active and encourages the algorithm to show your posts to more people. 

Remember: The more people interact with you, the more they’ll see your content. 

5. Leverage Paid Ads to Reach New Audiences

Organic growth is important, but paid ads can amplify your efforts - fast. Even a small budget on platforms like Facebook and Instagram can help you reach people who’ve never heard of your brand before. 

Bonus: Retarget people who’ve visited your website or engaged with your posts for better conversion rates. 

Ready to grow faster?

If you’re serious about growing your business on social media this year, it might be time to bring in the experts. At Pink Digital, we help businesses cut through the noise and get real results, with strategies tailored to your goals. 

Get in touch with us here.