EGC Explained: Why Your Brand Should Be Using It

If you’ve been scrolling through socials lately, you’ll know one thing for sure: people are loving the real stuff. Not just picture-perfect posts, but the behind-the-scenes, day-in-the-life, “oh hey, meet the team” kind of content. And that’s where we’re bringing in... Employee Generated Content (aka EGC and sorry another acronym).

So, What’s EGC?

Think of it like this: your team creates fun, real content that gets shared on your brand’s socials. We’re talking about photos from your latest office lunch, a sneak peek at how things get made, or your staff showing off their favourite product. It’s simple, it’s human, and people love it.

Why Brands Are Jumping On It

Let’s be real - polished, professional content is great (and yes, it definitely still has its place). But mixing in some EGC gives your brand that extra layer of personality. It shows there are real people behind the logo, and that makes your brand feel more approachable and relatable.

Plus, EGC tends to get great engagement. Why? Because it feels natural, like something you’d see from a friend, not just another ad sliding into your feed. It’s a little more relaxed, a little more fun, and a lot more human.

Getting our Team Involved (Without the Stress)

The best part? EGC doesn’t have to be complicated. It could be as easy as running a “staff takeover” on your Instagram stories, snapping some behind-the-scenes pics, or jumping on a trending challenge (if that’s your vibe).

Keep it light, make it easy, and encourage your team to share the moments that feel real. It doesn’t have to be perfect. In fact, that’s kind of the point.

The Takeaway?

EGC is a fun, low-pressure way to bring your brand to life and let your audience get to know the people behind the scenes. Pair it with your polished content, and you’ve got the perfect mix.