Are Hashtags Still Relevant? Let’s Talk About It

Remember the days when slapping 30 hashtags on a post felt like the golden ticket to going viral?

Fast forward to now, and things feel a little… different. Algorithms have changed, search functions are smarter, and creators are wondering: Are hashtags still even relevant?

Short answer: Yes! But it’s a little more nuanced.

Hashtags are still useful, but they’re not the magic button they once were. Think of them more like a supporting act, not the headliner. They help categorise your content, make you discoverable in search, and give the algorithm extra clues about what your post is about.

But stacking 30 random tags? That’s not really the vibe anymore.

So, what works in 2025?

It’s about quality over quantity. A handful of super relevant hashtags (think 5-10) that actually align with your content and your audience, ones people might realistically search for.

Tip: Use a few broad hashtags and use a few niche hashtags.  

But let’s still be real for a moment...

Hashtags alone aren’t going to make or break your post. Good content, the kind that people want to save, share, and comment on, is still king (or queen 👑). Hashtags just give that content an extra little boost in the right direction.

Our take?

Hashtags: still relevant. But they’re one piece of the puzzle, not the whole picture.

So keep using them (smartly), pair them with content that actually connects, and you’ll be on the right track.

Get in touch with us here.